Analyzing Backlink Reports for SEO Optimization

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What is a Backlink Report?

A backlink report is a key tool for agencies to provide their clients. It gives them a wealth of data to analyze, compare and identify new growth opportunities.

Using tools like Ahrefs will give you a list of the domains that are linking to your competitors. This will allow you to see if there are any gaps in your competitor’s strategy that you can capitalize on.

Keywords

Even though keywords were largely nerfed by Google’s Hummingbird update, they still play a significant role in your onsite SEO strategy. As such, observing which keyword terms or brand-related phrases your competitors use in their anchor texts can help you determine whether any of your own links need to be disavowed through Google Search Console or removed altogether.

Ideally, the keyword terms you use in your backlinks should be semantically relevant both to the article in which they’re housed and the page they link to. For example, an anchor text such as “repair a roof” won’t be as valuable as an anchor text like “contact a law firm.”

You can easily analyze your competitor’s backlink profiles using tools like Ahrefs Site Explorer or SEMrush. Both tools provide comprehensive backlink features and offer a free trial to prospective customers. In addition to their robust backlink features, they also allow you to compare your own link data with that of three competitors at a time.

Domains

A backlink report shows the domains that are linking to your site. This information can be useful in identifying potential link building opportunities. You can also use this information to target your content and improve your ranking. For example, if your competitors have a lot of links from reputable digital media websites, you can try to get similar links to increase your traffic and ranking.

You can also use the report to identify spammy backlinks, which are damaging your search engine optimization ranking. Look for suspicious links by checking the anchor text used to hyperlink your page. Spam links often have crude language or a topic that doesn’t relate to your website.

When you analyze the backlink report, you can see which pages have the most incoming links and the referring domains. These are the pages that are most popular with your visitors and may be the best place to start your link-building efforts. You can also see which pages have lost or gained backlinks over time.

Pages

A backlink checker is a tool that allows you to see all the links that point to a specific domain or URL. You can use a variety of tools to perform this task, including Google Search Console and Ahrefs Site Explorer. Some of these tools offer different views of the link profile, but they all share similar core components.

It’s important to consider the relevance of a website’s or page’s backlinks. For example, if a blog about eco-friendly gardening has backlinks from sites devoted to online shoes or cooking, these may not be as valuable.

A backlink report will also reveal whether a link is Dofollow or nofollow, and if it’s in user-generated content (UGC). The latter type of link typically passes less authority than those from authoritative websites. This can help you understand your competition’s link building strategies and decide which tactics to try for your own site. Moreover, you can spot opportunities for new links that you might not have considered before.

Links

A backlink report is more than just a list of links. It provides deeper insights into how Google views a website’s link profile, including new and lost links, category of referring domains, anchor text analysis, and link status (follow or nofollow). You can also add your own custom filters to get the data points you want, such as Moz or Majestic score, ccTLD distribution, and more.

When you compare your backlink profile to those of competitors, you can assess opportunities for improving your own content or reaching out to potential publication partners. You can also identify issues that need attention, like the presence of potentially toxic links or a lack of diversity in your link profile.

If you have an active link building strategy, a monthly backlink report can help you keep track of your progress, and make it easy to identify opportunities for improvement. Plus, a customized report cover and section design can create a seamless narrative of your agency’s expert strategy for your clients.

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